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Middle East Hummer bid

Going, going: GM could soon part with its beloved Hummer marque.

Middle East investors express interest in buying the Hummer brand from GM

Hummer logo4 Sep 2008

GENERAL Motors has received interest from two separate investors in the Middle East for the sale of its Hummer brand, GM’s managing director for the region Terry Johnsson told Reuters last week.

“There has been interest from various parties within the Gulf... there is a precedent in the cases of Aston Martin, Ferrari or Daimler and those kinds of solutions could be very realistic,” he said.

“We have had two separate investors raise their hand as being interested.” He added that selling Hummer was still not a “foregone conclusion”.

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