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Holden plays with pop-up possibilities

Cool surroundings: Holden's foray into pop-up shops is offering potential Spark customers a place to meet its newest model in contemporary décor, with free ice cream.

More Holden pop-up stores may follow Spark experiment if successful

Holden logo11 Mar 2016

By DANIEL GARDNER

- Holden is trialling a range of pop-up stores to target buyers aged between 23 and 26, who are seen as less likely to enter a car showroom.

- The pop-up stores will launch with Holden’s Spark micro hatchback and will run for a six-week trial period.

Click here for full story: Holden pop-up move

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