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Genesis unveils first flagship store

Retail therapy: A Genesis brand experience store could open up in Australia to help differentiate it against its Japanese and European competition.

Australia could be next in line for Genesis retail store

Genesis logo6 Sep 2016

- Hyundai’s luxury offshoot Genesis has unveiled its first flagship store outside Seoul, South Korea, and a shopping precinct retail-based outlet could follow in Australia as the brand expands its reach globally next year.

- Dubbed the Genesis Studio and situated in what the company called a new “cultural complex” in Hanam, 30km east of the CBD, the outlet follows in the footsteps of other brand-building stores that allow customers to learn about the vehicles and their features without the purchasing pressure of a dealership.

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