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JLR makes instant switch at the top

Plugged in: Jaguar Land Rover’s ‘Reimagine’ strategy for zero emissions sparks former Dyson exec Lennard Hoornik to move to the British car-maker.

Lennard Hoornik takes the reins to lead Jaguar Land Rover toward sustainable future

19 Jul 2021

 JAGUAR Land Rover has appointed Lennard Hoornik as its chief commercial officer, effective immediately.


He succeeds Felix Bräutigam who has decided to leave the company.


Mr Hoornik will be responsible for all global sales and marketing activity on both the Jaguar and Land Rover brands.


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