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BMW marketer puts on new hat

Going Green: Greater interest in B2B marketing swells staff at Melbourne-based Green Hat, led by former BMW Group Australia BMW Group Australia marketing exec Stuart Jaffray.

Stuart Jaffray drives away from BMW and Starcom to join B2B company

7 Oct 2021

FORMER general manager of marketing for BMW Group Australia, Stuart Jaffray, has become managing director of Melbourne-based B2B marketing company Green Hat.

It is the first time Green Hat has appointed a managing director.

Mr Jaffray was with BMW for 11 years before moving to Publicis media agency Starcom in 2018 where he was managing director of its Melbourne operation for three years.


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