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Audi appoints new tech boss

Board room: Oliver Hoffmann's appointment sees him join Audi AG's board of management.

Oliver Hoffman to lead Audi’s push towards e-mobility

15 Mar 2021

AUDI AG has appointed Oliver Hoffmann to head its Technical Development, adding him to the board of management. Mr Hoffman is currently the COO of Technical Development and heads up a team of 10,000 people.


Mr Hoffman takes on the role as Audi undergoes a double transformation, firstly its rapid roadmap to e-mobility and digitalisation, and secondly as a team boss moving to agile, trust-based personnel collaboration.


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