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Australia’s Simcoe named as global GM design chief

Australian icon: Mike Simcoe (bottom) was responsible for the design of the iconic Holden Monaro as well as a number of other local and global GM models.

Mike Simcoe to take over from Ed Welburn as global head of GM design

8 Apr 2016

- A man synonymous with Holden and the modern look of key General Motors vehicles in Australia and overseas, Mike Simcoe, has been appointed vice-president of global design for the US automotive giant.

- Replacing Ed Welburn, who has held the position since 2005 and oversees 2500 employees across 10 design centres in seven countries, Mr Simcoe will become the first non-American to hold the top design job at the company and only the seventh design leader in GM history.

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