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Ferrari Australasia CEO steps down

It’s time: Herbert Appleroth is proud of his achievements and long-time connection with the Prancing Horse but has put down the reins to pursue a venture capital fund and “philanthropic passions”.

New horizons for Herbert Appleroth after 20-plus years with Ferrari

24 Oct 2019

FERRARI Australasia chief executive Herbert Appleroth has left the Italian supercar marque after seven years in the top job in this region to pursue his own venture capital fund and philanthropic foundation.


Mr Appleroth has run Ferrari’s operations across Australia and New Zealand from Sydney since the factory took control of its operations in April 2013 from previous independent importer and distributor European Automotive Imports (EAI), part of Ateco Group executive chairman Neville Crichton’s empire.


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