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Bentley ramps up Aussie focus

Focal points: The appointment of country manager David Simpson (left) and retail marketing manager Emma Ireland demonstrates Bentley’s renewed emphasis on the Australian and New Zealand markets.

Restructure of Bentley’s regional operations sees return of Australian-based team

Bentley logo29 Jan 2018

- Bentley Motors has restructured its regional operations to place a renewed emphasis on the Australian and New Zealand markets, appointing a specific country manager for the Antipodes in recent months – David Simpson – and bolstering its presence further late last year with the appointment of Emma Ireland as retail marketing manager.

- The Australian and New Zealand operations (including other South East-Asian markets) were previously run out of Bentley’s Asia-Pacific office in Singapore, however the restructure has seen Mr Simpson relocate from the regional headquarters to Sydney as the British luxury manufacturer’s lead executive here.

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