COMPACT SUV importers were not game to market the kind of SUV that US buyers have been driving for years – that is, a lighter, less complex and cheaper two-wheel drive version of an all-wheel drive model. Aside from an import duty structure that once gave four-wheel drive vehicles a pricing advantage, importers also milked four-wheel drive marketing for all it was worth. After a while, the novelty of getting dirt under the treads washed away, and now most buyers of compacts want the tall wagon body but could not care less which wheels put power to the bitumen. This is where this latest, 2WD version of the RAV4 comes in – but is it too little too late to gain traction in the market?