Cayenne run-out impacts Porsche sales – for now
BY JUSTIN HILLIARD | 15th Jun 2018
- After eight years of consecutive sales records, Porsche Cars Australia (PCA) is on pace in 2018 for its first annual loss, with the transition from the second- to third-generation Cayenne large SUV accounting for 306 of the 331 sales it has lost year-to-date.
- Speaking to GoAuto at the Cayenne national media launch this week in the Barossa Valley, South Australia, PCA head of public relations Chris Jordan explained that the hit taken from Cayenne was enough to reverse the company’s sales performance.
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