Merc raises super-SUV prices

BY BYRON MATHIOUDAKIS | 15th Apr 2010


MERCEDES-BENZ has upped the prices of its full-sized luxury SUV, the W164 GL-class, but has counteracted the slug with a significant increase in standard equipment levels for the 2010 model year.

Out now, the entry-level GL350 CDI ($114,900) is $3190 more expensive than it was, but gains a redesigned rear bumper with partially integrated tailpipes, LED tail-lights, a revised steering system called ‘Direct Steering’ (usurping the old speed-sensitive power steering), a Nappa leather-clad multi-function steering wheel, aluminium-finish running boards with rubber studs, Mercedes’ COMAND APS HDD navigation system with CD/DVD audio, a reversing camera, chrome-look roof-rails and 19-inch alloy wheels.

The Swabian firm says there is $8575 worth of extra kit, representing a $5000-plus saving if the same features were added to the old model.



A similar hike ($3300) for the up-spec GL350 CDI Luxury ($126,900) is offset by $14,350 worth of goodies, such as bi-Xenon high intensity discharge headlights with cornering and cleaning abilities, LED daytime running lights, a six-disc stacker, reversing camera, telephone cradle, ambient cabin lighting, new wood and chrome trim highlights, a dark tint for rear side and back glass, and 20-inch alloys. The savings here, Benz says, is $11,050.

Moving on from the V6 diesels, the V8 petrol-powered GL500 is now $11,400 lighter on the wallet but $26,250 heavier on features like keyless entry and start, Distronic radar cruise control, a TV tuner, ‘Neck-Pro’ luxury head restraints, and 21-inch AMG alloy wheels with flared wheel-arches. That’s a $15,250 saving, using Mercedes’ figures.

Based on the ML-class SUV, the American-made GL-class was launched in 2006, and has found more than 1500 buyers in Australia since. Its off-road credentials continue to be backed up by adjustable air suspension with level control, a two-stage low-range transfer case, front differential lock, multiple-disc centre diff lock, multiple-disc rear diff lock and protective under shield.

Mercedes-Benz Cars Australia managing director Horst von Sanden said the extra features give GL-class buyers what they want so the value savings are appreciated.

“These important revisions are part of Mercedes-Benz’ ongoing value strategy – a long-term program specifically designed to offer Australian customers the best possible value.

“Critically, the equipment enhancements chosen to become new standard features are the most popular optional extras this ensures customers receive specific equipment they actually want.”
2010 Mercedes-Benz GL-class range pricing:
GL 350 CDI (a) $114,900
GL 350 CDI Luxury (a) $126,900
GL 500 (a) $168,900

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