Market Insight: High hopes for Hyundai’s new Venue
BY TERRY MARTIN | 23rd Apr 2019
-THE unveiling of the all-new Hyundai Venue ahead of its Australian arrival in the second half of the year heralds a significant first-time entrant for the South Korean brand as it looks to reassert itself as a dominant force at the compact end of the market.
-Hyundai Motor Co Australia (HMCA) has been hanging on this model for years, with the sales volume of its light-sized passenger cars eroding after the super-popular Korean-built Getz petered out in 2011 and the Indian-sourced i20 – which arrived to replace the Getz in 2010 – disappeared in 2016.
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