Market Insight: Volvo’s brilliant year
BY TERRY MARTIN | 5th Nov 2018
- Volvo Car Australia is defying the general market slowdown and the decline in the prestige and luxury car sector with phenomenal sales growth this year of 44.2 per cent, which will take the Swedish brand past 6000 annual units for the first time.
- As many of its major rivals find the going tough in the current conditions – including Mercedes-Benz (-10.1% YTD), BMW (-3.8%), Audi (-9.3%), Land Rover (-18.6%), Lexus (-3.1%) and Jaguar (-4.0%) – Volvo has just posted 691 sales in October for a 68.1 per cent increase over the corresponding month last year, bringing its year-to-date total to 5616 units.
