Market Insight: Mid-size cars fight for relevance
BY TERRY MARTIN | 28th May 2018
- A variety of car companies in Australia are viewing their ongoing participation in the traditional mid-size passenger car segment with some trepidation – for good reason.
- Volvo, for example, has spent a considerable amount of time reviewing its involvement in the premium mid-size segment (over $60,000) with the S60 sedan and V60 wagon models – a new generation of which will be available next year – after the current series failed to live up to expectations.
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