Market Insight: How Ford lost the SUV ascendancy

- Ford’s declining share of the burgeoning SUV market in Australia has hamstrung company efforts to climb back towards the top of the sales rankings.

- A decade ago, when the locally developed, locally built Territory was riding high at the top of the SUV sales rankings, Ford held a healthy 8.7 per cent share of the SUV segment – just below its overall market share of 10.3 per cent.

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