Continental makes Bonthorne marketing boss
BY NEIL DOWLING | 15th Mar 2022
CONTINENTAL Tyres has appointed Dean Bonthorne as marketing manager to support its ambitious plans for brand growth in 2022.
Mr Bonthorne has more than 23 years of experience in marketing and comes from a strong background in Australia’s automotive sector, having spearheaded marketing across multiple brands including Suzuki, Jeep, Chrysler and Nissan, along with experience in the automotive aftermarket industry.
He led marketing for the re-launch of the Jeep brand in this market – working across the campaigns “Don’t Hold Back” and “I Bought A Jeep”.