FCA, PSA merger entity named Stellantis

GROUPE PSA and Fiat Chrysler Automobiles (PSA) have this week announced that the merged entity between the two global auto giants will carry the corporate name Stellantis.

The new corporate branding, which will not be worn on any of automotive products from PSA or FCA, comes from the Latin verb ‘stello’ meaning ‘to brighten with stars’.

A joint release said the name “draws inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts”.

“Stellantis will combine the scale of a truly global business with an exceptional breadth and depth of talent, knowhow and resource capable of providing the sustainable mobility solutions for the coming decades,” the companies said.

“The name’s Latin origins pay tribute to the rich history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger.”

The fledgling automobile brand, which confirmed its merger in December last year, said choosing the name came soon after announcing the alliance agreement between the two groups.

“The Stellantis name will be used exclusively at the group level, as a corporate brand,” the companies said.

“The next step in the process will be the unveiling of a logo that with the name will become the corporate brand identity. The names and the logos of the Stellantis Group’s constituent brands will remain unchanged.”

Completion of the merger of PSA and FCA is expected in the first quarter of 2021.

It will create the world’s fourth-largest car company and is valued at $A72 billion.

Brands under the Stellantis Group umbrella include Fiat, Peugeot, Chrysler, Citroen, Jeep, Lancia, Dodge, DS, Alfa Romeo, Opel, Ram, Vauxhall and Maserati.