Facebook adds more to Marketplace vehicles
BY TIM NICHOLSON | 12th Nov 2018
FACEBOOK has expanded the vehicle category of its Marketplace sales platform, with the social media giant saying it has made it easier for dealerships to reach more potential buyers.
Marketplace is an online space for people to buy and sell various goods, and the vehicles category is one of the most popular, according to the company.
The upgraded features will mean that users can browse used-car listings from dealers who use Facebook Marketplace partners.
Users can search for vehicles by filtering listings by year, make, model, mileage, vehicle type and transmission and they will be able to communicate with dealerships via Facebook Messenger.
The new features launched last week and will be rolled out progressively in Australia in the coming weeks.
Facebook director of Marketplace partnerships for Asia-Pacific Christine Chia said the latest updates will benefit car buyers.
“People are already using Facebook to find their next car; in fact vehicles is one of the most popular categories on Marketplace,” she said.
“That’s why today we’re making this experience even better for car shoppers in Australia – by working with leaders in the auto industry, we’re expanding our used-car inventory to give people more options to choose from, as well as helping local dealerships reach even more customers.”
Some of Facebook Marketplace’s partners include Dealer Solutions, Autotrader, carsales.com, The Drive Network, I-Motor, EasyCars and AdTorque Edge.