Seductive price for Citroen C4

NEW Citroen Australia distributor Sime Darby is continuing the pricing offensive it started last month with the C4 Aircross, announcing a temporary discount on its C4 Seduction e-HDi hatch.

The reduced price of $25,990 drive-away is $2000 cheaper than before, but considering this also covers all extra on-road costs as well, the real difference is actually closer to $5000.

However, the drive-away offer is only available until June 30 this year.

The C4 Seduction gained extra equipment last year when the spec sheet was updated with dual-zone climate-control, automatic headlights and wipers, rear parking sensors, electric folding door mirrors and a self-dimming interior mirror.

An 82kW/270Nm 1.6-litre direct injection diesel engine powers the e-HDi variant and returns a combined fuel consumption figure of 4.4L/100km.

With fewer than that 50 units sold this year, the C4 lags well behind similar-sized rivals such as the Volkswagen Golf and even the niche Renault Megane with sales of 2,872 YTD and 151 YTD respectively.

A fall of more than 72% over last years sales may be attributable to fluctuating stocks caused by the new distributor take-over earlier this year.