BMW SUV sales boom Down Under as new X4 launches
BY JUSTIN HILLIARD | 17th Sep 2018
-FORMER BMW Group Australia chief executive Marc Werner’s prediction in February that 2018 would be “the year of the X” is proving to be accurate as the bulk of BMW’s sales have continued to shift from passenger cars to SUVs amid a stretch of new-model launches.
-While the German marque’s Australian sales this year have dropped by 3.8 per cent to the end of August, its X-branded SUV models have accounted for 58.8 per cent of its year-to-date volume (16,352) as buyers move on from traditional passenger cars.
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