AUDI doesn’t shy away from its ambitious desire to be the biggest premium brand in the world by the end of this decade, and it has done its darnedest to fill perceived gaps in its line-up with niche models.

The German car-maker sometimes gets one up on its two main rivals and proved this in 2010 when it released the A1, a premium light hatch with no direct rival in either the BMW or Benz line-up.

Earlier this year Audi released a limited edition version of the VW Polo-based A1 called the Sportback S-Line Competition, with $8000 worth of extra goodies for a list price of around $35,000.

But with a number of its European competitors offering similar packages for less money, does the Audi make financial sense?

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