DON’T call it a Citroen. The DS5 premium psuedo-wagon establishes a new standalone French luxury car brand called DS Automobiles. Almost all double-chevron references have been removed from what is a significant mid-life facelift for what was the Citroen DS5.

Unashamedly trading off the reputation of Citroen’s iconic, legendary and groundbreaking DS – phonetically French for goddess – launched in 1955, this is PSA Peugeot-Citroen’s bold attempt to redefine French luxury cars for the 21st Century and a new global audience.

It’s an ambitious plan that will take at least a decade to pull off. So does the DS5 tested here bode well for the future? Read on to find out.

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