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Holden Spark

Spark

Holden logo1 Mar 2016

For the second generation of Holden's smallest model, the micro car dropped its Barina prefix and retained only the Spark moniker.

In addition to a significant aesthetic makeover and extensive local chassis and drivetrain development, the all-new Spark introduced class-leading connectivity and entertainment systems to attract a critical young audience.

Apple CarPlay and Android Auto were standard for both LS and LT variants along with a 7.0-inch colour touchscreen, while a selection of vibrant colours and customisation options targeted the 23 to 26 “bullseye” age group.

The focus on a challenging sub-30 year-old market also prompted Holden's foray into pop-up shop retail, with a network of small temporary showrooms appearing in high-traffic retail centres, offering potential customers a chance to see the Spark without going to a conventional dealership.

With a 73kW 1.4-litre engine the Spark was the most powerful offering in the circa-$13,000 light-car segment. Entry level versions kicked off with a five-speed manual, while the continuously variable transmission was optional for LS and standard for the LT range-topper.

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