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Customer service push bearing fruit for VW

On the way up: Volkswagen Australia customer experience director Jason Bradshaw says while the company is happy with gains in survey results, there is more work to be done.

VW customer experience boss overseeing successful satisfaction turnaround

Volkswagen logo28 Nov 2016

By HAITHAM RAZAGUI

- Volkswagen's global emissions scandal has caused Australian customers to more closely scrutinise the quality of service at dealerships, but the company says they are also becoming less likely to have cause for concern since a dedicated local customer experience department was established 13 months ago.

- The new division is overseen by customer experience director Jason Bradshaw, who in addition to his thought leadership and public speaking on the subject has a track record of improving satisfaction across various industries including for household names such as Telstra, Optus, Fairfax Media and Target.

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