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News - VFACTS - Sales 2018

VFACTS: Toyota’s HiLux shows the way

Evergreen: Toyota’s HiLux scored 4275 sales in Australia in August, helping the Japanese giant achieve a 19.8 per cent market share.

Toyota on the rise, but Holden sales renaissance still to materialise

5 Sep 2018

MARKET leader Toyota sold almost as many HiLux utes as Holden sold vehicles across its entire range in Australia last month, August sales figures from VFACTS show.
The HiLux kept ploughing ahead at the top of the sales table, earning 4275 sales – on par with the same month in 2017 – to help lift Toyota to a monthly sales tally of 18,833 vehicles,  up 1.7 per cent on August last year.
By contrast, Holden sales were down 37.6 per cent, to 4356 units, as every model across its range slipped into negative territory. The Commodore was worst hit with a 67 per cent plunge, to just 682 units, as stock of the locally produced model continues to dry up.
Holden languished in ninth place on the sales ladder last month, with a market share of 4.6 per cent, while its one-time peer, Toyota, grabbed a 19.8 per cent share – up 0.6 percentage points.
Holden’s decline – down 2628 units for the month – was sufficient to push the overall market into the red in August, down 1.5 per cent, to 95,221 vehicles. 
However, gains in SUVs helped to offset a 13.4 per cent decline in passenger-car sales and a 1.9 per cent dip in light-commercial-vehicle volume.
That small overall decline was just enough to drop the industry’s year-to-date below the 2017 running rate, which is now down 0.3 per cent on 786,294 sales.
The big winner in August was second-placed Mazda whose sales rose 26.2 per cent, to 10,740 vehicles, thanks to a big sales push that netted major gains in sales of its core models – the Mazda3 small car, CX-5 medium SUV, Mazda2 light hatch and BT-50 ute.
Hyundai, in the third place, also enjoyed a sales rise, up 2.6 per cent to 8006 vehicles, while Mitsubishi continued its strong performance with a 6.3 per cent gain, to 7067 units.
Ford’s recent good form took a 10.3 per cent hit, its sales down to 5962, placing it in fifth position ahead of Volkswagen (4637, -2.0%), Kia (4620, +2.5%) and Nissan (4440, +8.4%).
SUV sales are running at record pace, with August’s tally of 41,271 units the best yet for that month and representing an 8.3 per cent rise on the corresponding period last year. Year to date, the SUV gain is 9.0 per cent.
Last month, two of the SUV segment’s big winners were the segment-topping Mazda CX-5 (2599 units, +26.9%) and Toyota Prado (2019, +79.1%).
Toyota’s Corolla took out the passenger-car crown, with 3033 sales, despite being in changeover to a new model. In second place again was the Mazda3 on 2969 sales.
In the pick-up segment, Toyota’s HiLux (4275) showed a clean pair of heels to Ford’s Ranger (3515) and Mitsubishi’s Triton (1742).
In the luxury segment, Mercedes-Benz sales slipped 11.5 per cent, to 2595 vehicles, as it ran out its old C-Class stock ahead of the arrival of the facelifted model. 
However, it was still able to finish ahead of BMW (1760, -12.2%) and Audi (1067, -25.8%), with the latter hit by a 49.3 per cent decline in A4 sales.

Top 10 selling brands August 2018
Position Brand Sales Variance% Share%
1 Toyota 18,833 +1.7 19.8
2 Mazda 10,740 +26.2 11.3
3 Hyundai 8006 +2.6 8.4
4 Mitsubishi 7067 +6.3 7.4
5 Ford 5962 -10.3 6.3
6 Volkswagen 4637 -2.0 4.9
7 Kia 4620 +2.5 4.9
8 Nissan 4440 +8.4 4.7
9 Holden 4356 -37.6 4.6
10 Subaru 3845 -16.0 4.0

Top 10 selling models August 2018

Position Make/Model Sales
1 Toyota HiLux 4275
2 Ford Ranger 3514
3 Toyota Corolla 3033
4 Mazda3 2969
5 Mazda CX-5 2599
6 Hyundai i30 2323
7 Toyota Prado 2019
8 Hyundai Tucson 1998
9 Nissan X-Trail 1910
10 Mitsubishi Triton 1742

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