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Toyota Supra already a sell out

Performance-hungry Aussie fans snap up 150 Toyota Supras in less than 30 minutes

20 Jun 2019

TOYOTA Australia has already exhausted its first allocation of its flagship Supra sportscar, selling out 150 examples in just 22 minutes after opening the online order books yesterday at noon.
In fact, so fervent was Supra fever that Toyota’s first 100 slots were filled in just seven minutes.
However, those heartbroken at missing out on buying the fifth-generation Supra sportscar should set their alarms for July 17 as Toyota Australia will open its next round of ordering at 12:00pm.
Although the number of available units in the second round is yet to be disclosed, it is expected an additional 100 examples will be up for grabs.
Meanwhile a third and final chance is also expected offer up another 30 or so Supras, bringing Australia’s first-year allocation to the 280 units previously reported by Toyota Australia vice-president of sales and marketing Sean Hanley.
“We know through our own research that there was a high demand and excitement for GR Supra in the market,” he said. “We did not expect that selling online would be an issue for us, but were just amazed at how quickly the first one hundred reservations were made.
“We will work hard with our Supra concierge to make the experience for these customers something special, befitting this iconic sportscar.”
An initial $1000 deposit is required to hold customer’s places in the queue, and if the reservation is successful, buyers will be contacted via phone in the next few weeks wherein another $4000 payment will be required.
To stop speculators selling their reservation spots to die-hard Supra fans at inflated prices, Toyota Australia requires a valid driver’s licence upon booking, which “must match the registered owner of the vehicle”.
As a refresher, Toyota’s new-generation A90 Supra shares its underpinnings and production with the sixth-gen BMW Z4, and is powered by a 250kW/500Nm turbo-petrol six-cylinder engine.
With drive sent to the rear wheels via an eight-speed automatic transmission, the Supra can accelerate from zero to 100km/h in just 4.4 seconds, matching its drop-top Z4 M40i cousin.
Available in two grades, the Toyota Supra range will kick off at $84,900 before on-road costs for the GT, while the top-shelf GTS retails for $94,900.
As standard, the Supra GT will come with a mechanical limited-slip differential, adaptive dampers, LED head- and tail-lights, keyless entry and push-button start, wireless smartphone charger, dual-zone climate control, and 18-inch wheels.
Splashing the cash on the GTS grade will net buyers 19-inch wheels, head-up display, uprated brakes, 12-speaker JBL sound system and the option of Alcantara trim and Nurburg Matte Grey paint – each costing $2500.
Other exterior colours include Fuji White, Suzuka Silver, Goodwood Grey, Monza Red, Silverstone Yellow, Le Mans Blue and Bathurst Black – all of which are named after famous racetracks around the world.
Toyota Australia has confirmed the first reservation of the Supra was received in Melbourne for a GT grade finished in Monza Red, however more than 80 percent of orders favoured the top-spec GTS.

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