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Skoda spends big on dealer rebuild

Brand wagon: Skoda’s 15-year-old brand ID is being refreshed in the lead up to the launch of the Kodiaq SUV next year.

Worldwide revamp of Skoda dealers marks move into mainstream for Czech brand

8 Sep 2016

- Skoda is approaching its next 120 years with a new corporate identity that moves the Czech-born, Volkswagen Group-owned brand into a new era, and is the most significant automotive rebrand done in the modern era, according to the company.

- Some 3500 dealers around the world will be completely redesigned, including 34 full dealerships in Australia. Almost 2500 have already been completed, while the local do-over is slightly behind schedule, according to Skoda Australia director Michael Irmer.

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