News - Skoda
Skoda spends big on dealer rebuild
Worldwide revamp of Skoda dealers marks move into mainstream for Czech brand
8 Sep 2016
By TIM ROBSON
- Skoda is approaching its next 120 years with a new corporate identity that moves the Czech-born, Volkswagen Group-owned brand into a new era, and is the most significant automotive rebrand done in the modern era, according to the company.
- Some 3500 dealers around the world will be completely redesigned, including 34 full dealerships in Australia. Almost 2500 have already been completed, while the local do-over is slightly behind schedule, according to Skoda Australia director Michael Irmer.
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