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Renault Australia plans marketing bonanza

On show: Key Renault models including the new Megane will likely feature at Renault’s pop-up store at Chadstone shopping centre.

Megane and Koleos to drive major Renault advertising push

Renault logo5 Sep 2016

By DANIEL DeGASPERI

- Renault Australia has planned what it claims is its largest-ever marketing blitz to coincide with the arrival of the new Megane and Koleos, including the planned opening of pop-up stores and a dealer flagship ‘project’ centred around boosting sales of what is expected to be its top-selling models.

- Speaking with GoAuto at the national media launch of the Koleos in northern New South Wales, Renault Australia managing director Justin Hocevar admitted the company had strained its marketing budget this year to introduce its new small car and medium SUV to market, to then have a fresh budget next year to leverage the new models.

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