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Cayenne run-out impacts Porsche sales – for now

Waiting game: In the lead up to the June 23 release of the third-generation Cayenne large SUV, Porsche Cars Australia’s sales have taken an expected 14.8 per cent hit.

Turnaround imminent as Porsche paces towards first annual sales loss since 2010

Porsche logo15 Jun 2018

By JUSTIN HILLIARD

- After eight years of consecutive sales records, Porsche Cars Australia (PCA) is on pace in 2018 for its first annual loss, with the transition from the second- to third-generation Cayenne large SUV accounting for 306 of the 331 sales it has lost year-to-date.
 
- Speaking to GoAuto at the Cayenne national media launch this week in the Barossa Valley, South Australia, PCA head of public relations Chris Jordan explained that the hit taken from Cayenne was enough to reverse the company’s sales performance.
 

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