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‘Poelmann era’ underway for Peugeot, Citroen

Early days: Anouk Poelmann has started her new job as managing director of Peugeot Citroen Australia, charged with lifting the French brands out from their current sales downturn.

New management, products set to turn around struggling PSA brands in Australia

Peugeot logo21 Jul 2017

By TIM ROBSON

- Dutch-born Anouk Poelmann has started work in her new role as Peugeot Citroen Australia’s new managing director, charged with improving the fortunes of the struggling French brands in Australia under new distributor Inchcape Australia.

- It is still early days for the experienced automotive executive, who was travelling with Australian journalists, including GoAuto, earlier this month – in her first week on the job – at a drive program in Europe to test Peugeot’s newest cars, the updated 3008 and 5008 SUVs.

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