Make / Model Search

News - NZ sales

NZ sales: October shores up annual market decline

Down, down: While the Corolla small car was the Kiwi market’s best-selling model last month, its sales still dipped by a substantial 17.2 per cent, to 1269 units.

First annual decline since GFC now a certainty for New Zealand’s new-vehicle market

6 Nov 2019

NEW Zealand’s new-vehicle market is inching closer its first annual loss since the 2009 Global Financial Crisis (GFC), with the 14,965 units sold last month equating to a 10.2 per cent decline over October 2018, which set the sales record for the 10th month of the year.


As a result, the Kiwi market is down 4.8 per cent in the year to date, to 129,753 sales, with it unlikely to make up the 6508-unit difference in the final two months of 2019 as December is traditionally one of the quietest months of the year.


Motor Industry Association (MIA) chief executive David Crawford said: “The month of October continues the up and down pattern for 2019, in what is a difficult and challenging market.”


Sales of passenger cars and SUVs contracted by 9.6 per cent last month, to 10,632 units combined, while light-commercial vehicles were also down, decreasing by 11.6 per cent to 4333 units.


In October, mid-size SUVs carried on as the most popular type of new vehicle, with a 20.5 per cent market share. They were followed by small SUVs (13.3%), which were just ahead of small cars (13.1%). Pick-up/cab-chassis 4x4s (12.5%) were left on the outside looking in.


Spurred on by three of last month’s four best-selling models, Toyota reasserted itself as market leader with a dominant 28.3 per cent share.


However, Brand T’s 4239 October sales were down 15.2 per cent, with the first-placed Corolla small car (1269 units, -17.2%), second-placed RAV4 mid-size SUV (887, -10.9%) and fourth-placed HiLux ute (692, -14.6%) all taking a corresponding hit.


The Corolla and RAV4 were buoyed by 1039 and 655 rental sales respectively, with Toyota fielding seven of the 15 best-selling rental models for the month, including the top five.


Ford once again claimed second position, selling 1235 vehicles, including 829 units (-5.4%) of third-placed Ranger ute, although a steady Mitsubishi (+0.9%) was only 67 sales behind, buoyed by the fifth-placed Triton ute (364, -9.5%) and 11th-placed Outlander mid-size SUV (274).


Holden fared much better across the ditch in October, finishing in fourth position after recording 1083 sales, but this still represented a substantial 24.5 per cent decline despite having the sixth-placed Colorado ute (349, -12.3%) in its model line-up.


However, it was Mazda that was the hardest-hit top-10 brand last month, with its sales down 32.1 per cent to 849 units as the 12th-placed CX-5 mid-size SUV (271, +2.3%) was unable to do the heavy lifting on its own despite its improvement.


Conversely, sixth-placed Nissan (785 units, +13.4%) was one the biggest improvers at the pointy end of the sales charts in October, with the Qashqai small SUV (279) and X-Trail mid-size SUV (234) playing key roles in its success.


That said, it was Kia (707 units, +15.7%) that grew more than any other top-10 brand last month. This came despite it only having the seventh-placed Sportage mid-size SUV (296, -6.9%) among the best-selling models.


Hyundai (654 units, -8.9%), Suzuki (498, -3.3%) and Volkswagen (405, -18.7%) rounded out the top 10 in a tough October.


While Tesla’s all-electric Model 3 mid-size sedan made an entrance into the Kiwi market last month with a healthy 359 sales – enough to be the third best-selling passenger car for the month – the MIA says zero-emissions vehicles returned to their “modest” volumes after the backlog of the popular American model was “largely satisfied”.


In the year-to-date sales race, Toyota’s 32,260 sales and 20.0 per cent market share have it a commanding 15,894 units ahead of second-placed Ford, which has the best-selling Kiwi model, the Ranger (8105), primarily driving its model line-up’s overall performance.

NZ top 10 makes October 2018
Ranking Brand Sales Share%
1 Toyota 4239 28.3
2 Ford 1235 8.3
3 Mitsubishi 1168 7.8
4 Holden 1083 7.2
5 Mazda 849 5.7
6 Nissan 785 5.2
7 Kia 707 4.7
8 Hyundai 654 4.4
9 Suzuki 498 3.3
10 Volkswagen 405 2.7

The Road to Recovery podcast series

Read more

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

NZ sales articles

Motor industry news

GoAutoNews is Australia’s number one automotive industry journal covering the latest news, future and new model releases, market trends, industry personnel movements, and international events.

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here