News - Mini

Mini's circus romp

Clowning around: Mini Cirque aims to attract buyers of all types and ages.

Strong man and rubber girl help make Mini Cirque a world-first travelling roadshow

Mini logo23 Mar 2007

THE Australian destinations are not quite as desolate as the American Dustbowl circuit featured in the haunting Carnivale television series, however, the Mini Cirque travelling carnival that begun last weekend still has its fair share of weird acts.

A roadshow promotion for prospective customers of the new Mini II, the Cirque includes a strong man and rubber girl (to showcase the car’s strength and grip) and a "ferocious" Cooper locked in a cage like a wild animal.

 center imageUnder a Big Top and in a sideshow alley, invited guests are also treated to music from Sophie Koh and popular DJs, as well as fashion parades, an open-air cinema, remote-control Mini racing and sports activities such as beach volleyball, Bocce and table tennis (on a chequered surface).

"Mini Cirque is unique in the history of public motor events in Australia, if not the world," said Mini marketing manager Jason Miller.

"Just as a circus appeals to all ages and all types of people from a variety of backgrounds, Mini Cirque will draw a similar cross section, underlining Mini’s classless, ageless appeal.

"We’re well known for our extrovert style, energetic and cheeky personality - not to mention our all-out appeal to a wide audience of car lovers. Now we’ve condensed the finer points and present them in a fun-filled environment," he said.

The roadshow kicked off in Sydney last weekend, and now moves to Brisbane this Sunday (March 25), before finishing in Melbourne on Sunday, April 1.

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