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Two big changes to executive Maserati management

Reinforcements arrive: Bernard Loire and Paolo Tubito each have decades of management experience and have been drafted to help steer Maserati into the future.

Bernard Loire and Paolo Tubito join Maserati leadership team ahead of new sportscar

22 Jan 2020

MASERATI has made some key executive changes at the top of its management team with Bernard Loire coming in as chief commercial officer and Paolo Tubito as chief marketing officer.


The announcement forms the latest step in reinforcing Maserati’s management renewal which will be responsible for steering the brand as it “reveals important innovations”, the first of which being an all new sportscar set to be built at its plant in Modena and debut in May.


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