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Key marketing moves at Maserati

Broader focus: After five years with Maserati in Australia, Bilgen Tug is now head of marketing and communications for the Italian sports-luxury marque across the South-East Asia and Pacific region.

Maserati marketing decks shuffled as Tug takes regional role, Iurato joins EAI team

25 Aug 2017

- Former Maserati Australia and New Zealand national marketing and public relations manager Bilgen Tug has relocated from Sydney to Hong Kong as marketing and communications manager for the Italian sports-luxury marque’s South-East Asia-Pacific (SEAP) division, with responsibility across the region including the Antipodes.

- Ms Tug’s move comes as Maserati continues to expand its operations – both corporate and retail – worldwide as new models come to market and sales volume rises steeply as a result, with 40,000 global sales recorded for the trident brand last year (up 27 per cent) through 420 dealers and 25,100 shipments made in the first half of this year.

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