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Toyota remains most valuable auto brand, for now

Experience counts: Tesla’s entry in the top 100 global brands reflects more than just its EV luxury models but the services it offers as well, according to Interbrand.

Mercedes closes in on Toyota as Tesla makes top 100 list in ‘best brands’ study

Market Insight logo10 Oct 2016

By TERRY MARTIN

- Toyota has maintained its position as the world’s most valuable automotive brand but Mercedes-Benz is now within striking distance and other major brands are experiencing stronger levels of growth, according to the annual study by US-based consultancy Interbrand.

- This year’s 17th annual ‘Best Global Brands’ report covering the top 100 brands worldwide sees Tesla Motors make the list for the first time – it has taken the 100th position, or 15th among the auto-makers, with an estimated brand value of $US4.0 billion – while Nissan has emerged as the top-growing automotive brand with a 22 per cent increase in brand value over last year (to $US11.1b), which places it in ninth position among the auto brands or 43rd overall.

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