News - Market Insight - Market Insight 2017
Toyota hits hybrid milestones
Prius cracks 20,000 local sales, total Toyota hybrids beyond 75K after 16 long years
10 Feb 2017
By TERRY MARTIN
- TOYOTA is continuing to reinforce its position as the hybrid vehicle leader in Australia, this week marking 20,000 sales of the pioneering Prius in Australia since its launch in 2001 and total hybrid sales of more than 75,000 vehicles as buyers maintain an overwhelming lack of interest in this greener side of the new-vehicle market.
- The milestones have been a long time coming for the all-conquering Japanese brand, which over those 16 years has brought a variety of significant new models to market – including the locally produced Camry Hybrid in 2010, the Prius C city car and Prius V wagon (both launched in 2012), and the Corolla Hybrid last year – but has found resistance from buyers at every turn.
Click here for full story: Toyota hits hybrid milestones
14th of June 2016
Toyota Corolla hybrid checks inCorolla hybrid priced to attract more buyers to Toyota hybrid models
8th of March 2016
Driven: Reset for Toyota’s Prius hybrid kingThe all-important fourth-generation Prius debuts Toyota’s new platform
5th of February 2016
Market Insight: Toyota’s next great hybrid hopeToyota talks up Corolla Hybrid ahead of launch, but what are its chances of success?
29th of March 2012
Why Australians don’t like hybridsHybrids on a ‘tipping point’ in Oz until more brands join electrification race
Share with your friends
Market Insight articles
Research Market Insight
Motor industry news