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Toyota hits hybrid milestones

Generational thing: Toyota’s fourth-generation Prius launched last March, offering substantial improvements, but the pioneering hybrid managed only 415 sales for the entire year, down 9.6 per cent on 2015.

Prius cracks 20,000 local sales, total Toyota hybrids beyond 75K after 16 long years

Market Insight logo10 Feb 2017

By TERRY MARTIN

- TOYOTA is continuing to reinforce its position as the hybrid vehicle leader in Australia, this week marking 20,000 sales of the pioneering Prius in Australia since its launch in 2001 and total hybrid sales of more than 75,000 vehicles as buyers maintain an overwhelming lack of interest in this greener side of the new-vehicle market.

- The milestones have been a long time coming for the all-conquering Japanese brand, which over those 16 years has brought a variety of significant new models to market – including the locally produced Camry Hybrid in 2010, the Prius C city car and Prius V wagon (both launched in 2012), and the Corolla Hybrid last year – but has found resistance from buyers at every turn.

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