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Toyota has ‘no regrets’ about inflating mid-size class

Above and beyond: Toyota is expecting to sell around 16,000 imported Camrys this year, which should keep its segment share beyond 50 per cent – albeit with a major drop in volume compared to the previous Aussie-built model.

True picture of demand in medium segment emerging as ‘LM’ Toyota Camry figures fade

Market Insight logo20 Aug 2018

- Toyota Australia sales and marketing chief Sean Hanley says the company has no regrets about inflating the mid-size market segment with Camry sales as it “fulfilled its obligations” ahead of its local manufacturing exit last October.

 
- In an interview with GoAuto at the launch of the new Corolla hatch in Queensland earlier this month, Mr Hanley said the action was taken “for all the honourable, right reasons” as the company upheld its commitment to sell around 30,000 locally manufactured cars each year – Camry and the related lower-volume Aurion large car – from the time of the announcement, early in 2014, until its factory closure late last year.



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