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Market Insight: Tiguan aimed at ‘aspiring middle class’

Class action: The redesigned Tiguan will put VW’s new strategy of targeting the “aspiring middle class” and delivering “premium for the people” to the test.

VW expects 10,000-plus sales a year from new SUV, despite premium position

Market Insight logo26 Sep 2016

By TERRY MARTIN

- Volkswagen Group Australia (VGA) is counting heavily on its redesigned Tiguan to increase its sales and market share in the SUV segment and for the German brand in overall terms, despite positioning the vehicle as a cut above volume-selling mainstream contenders.

- The stated goal for the new model – which has increased in size with its second generation and therefore moves up from the small to medium SUV category – is “at least” 10,000 units per annum, which is around 50 per cent more than the Tiguan nameplate has ever achieved since arriving in Australia in May 2008.

Click here for full story: VW Tiguan aimed at ‘aspiring middle class’

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