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Market Insight: Spotlight returns on small cars

Upshift: Honda has taken the Civic upmarket with the 10th-generation series now here in sedan form, and with the hatch on-board from early next year, the brand expects to return to 50,000 annual sales in 2017.

Higher sales expected of new Honda Civic, Renault Megane, Kia Cerato in tough market

17 May 2016

- The launch this week of Honda’s new-generation Civic, our first Australian drive of the redesigned Renault Megane ahead of showroom sales in September and the arrival of Kia’s comprehensively updated Cerato this month all throw the spotlight back on the all-important small-car segment.

- The segment is hugely competitive with around two dozen brands offering at least one model line – several offer more than that – although, as our monthly sales reports routinely indicate, three vehicles dominate the segment: Toyota’s Corolla, the Mazda3 and Hyundai i30, each with a 19 per cent share of the sub-$40,000 class this year.

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