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Market Insight: Small SUV sales lose traction

Once were warriors: Small SUVs such as Ford’s EcoSport are starting to struggle as bigger medium-sized vehicles come down in price.

Big brother discounting is squeezing the sales growth out of small SUVs: Ford

Market Insight logo15 Jun 2016


- One of Australia’s fastest-growing motor vehicle segments – small SUVs – appears to have hit the skids, with discount price pressure from one-sized bigger medium SUVs apparently pulling the handbrake on the babies of the crossover class.

- Last year, sales of small SUVs below $40,000 grew an outstanding 23.8 per cent, making them the stars of the industry, with almost every car company clamouring to get on board the gravy train.

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