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Market Insight: S/RS variants vital to Audi’s success

3 cheers: High-performance S and RS versions of Audi’s A3 sedan now account for 48 per cent of the model’s overall sales this year.

S/RS variants now 18 per cent of Audi’s sales as TT, R8 sports heroes struggle

Market Insight logo27 Nov 2017


- Audi Australia has revealed that its expanded line-up of Audi Sport models has taken the sales pressure off the underperforming TT and R8 sportscars, with almost one in every five buyers choosing an S- or RS-badged model so far this year.

- Audi has sold 18,047 vehicles to the end of October this year, 3217 (or 17.8 per cent) of which have been one of the prestige German brand’s 17-strong line-up of S and RS models across various model segments.

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