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Market Insight: Rugged 4WDs back in fashion

Top pick: Isuzu Ute’s MU-X is the most popular ute-based SUV in the country so far this year, edging out key rivals including the Mitsubishi Pajero Sport, Toyota Fortuner, Ford Everest and Holden Colorado 7.

Ute-based off-road wagons grow in popularity as Australia’s SUV obsession continues

Market Insight logo27 May 2016

- Australians are falling back in love with rugged, go-anywhere large SUVs, with official VFACTS sales figures showing a sharp rise in interest in capable four-wheel-drive wagons.

- In general, the popularity and practicality of more urban-oriented, family-focused (and often prestige) wagons has driven the dramatic growth in SUV sales in Australia.

Click here for full story: Rugged 4WDs back in fashion

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