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Market Insight: Ram’s tough road in Australia

Boxed in: The MY17 Ram 2500 with new RamBox option could attract more buyers to the Mexican-built pick-up that is converted to RHD in Melbourne, but it remains an expensive proposition at $142,900 plus on-roads.

Model update set to boost Ram pick-up sales but ASV’s targets still a long way off

Market Insight logo29 May 2017

- After a slower start than anticipated when its locally converted Ram pick-up trucks were launched almost 18 months ago, American Special Vehicles (ASV) is now inching its way towards the sales volume it projected when the joint-venture operation between Ateco Automotive and Walkinshaw Automotive Group entered the Australian marketplace.

- ASV was initially expecting to sell about 600 Ram pick-up trucks last year, counting on pent-up demand for the luxurious American behemoths that are offered in 2500- and 3500-series guise, both with a Cummins-sourced 276kW/1084Nm 6.7-litre six-cylinder turbo-diesel engine and currently priced from $139,500 and $143,900 (plus on-road costs) respectively.

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