Make / Model Search

News - Market Insight

Market Insight: Peugeot’s working class action

Hard yakka: Peugeot is aiming to at least match the sales of its European rivals with the Expert mid-size van now on sale in Australia, despite a failed previous attempt under a different distributor.

Peugeot puts the building blocks in place to rise up against established van brands

30 Apr 2019

-PEUGEOT has a tough job ahead of it trying to build a competitive following for its light-commercial vehicles in Australia after failing in its previous attempt under a different distributor and as the incumbent, which is also responsible for Citroen, sidelines the long-running Berlingo light van to concentrate wholly on the European lion brand.


-Under new managing director Ben Farlow, who took the steering wheel last September, Peugeot Citroen Australia (PCA) – which is part of Inchcape Australasia and has controlled the French PSA brands since 2017 – has just returned the mid-size Expert van to market in its new-generation guise after imports of the previous model, and the Partner small van, were halted in 2013.

Click here for full story: Peugeot’s working class action


The Road to Recovery podcast series

Read more

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Market Insight articles

Motor industry news

GoAutoNews is Australia’s number one automotive industry journal covering the latest news, future and new model releases, market trends, industry personnel movements, and international events.

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here