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Market Insight: Peugeot’s working class action

Hard yakka: Peugeot is aiming to at least match the sales of its European rivals with the Expert mid-size van now on sale in Australia, despite a failed previous attempt under a different distributor.

Peugeot puts the building blocks in place to rise up against established van brands

Market Insight logo30 Apr 2019

-PEUGEOT has a tough job ahead of it trying to build a competitive following for its light-commercial vehicles in Australia after failing in its previous attempt under a different distributor and as the incumbent, which is also responsible for Citroen, sidelines the long-running Berlingo light van to concentrate wholly on the European lion brand.

 

-Under new managing director Ben Farlow, who took the steering wheel last September, Peugeot Citroen Australia (PCA) – which is part of Inchcape Australasia and has controlled the French PSA brands since 2017 – has just returned the mid-size Expert van to market in its new-generation guise after imports of the previous model, and the Partner small van, were halted in 2013.


Click here for full story: Peugeot’s working class action

 


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