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Market Insight: Peugeot, Citroen begin long climb back

Keeping up appearances: Peugeot is maintaining a premium position with its new-generation 3008, which will limit sales but should still stimulate much-needed volume growth for the struggling French brand.

Peugeot 3008 launch marks relaunch of PSA brands under Inchcape in Australia

Market Insight logo14 Aug 2017


- The arrival of the 3008 SUV in showrooms this month marks the relaunch of the Peugeot brand in Australia and the start of a long climb back to a competitive position in the marketplace for PSA’s struggling French brands – which include Citroen and its premium DS offshoot – under new distributor Inchcape.

- The two brands, Peugeot and Citroen, are currently at their lowest point for almost two decades, the sales of each brand down 48 per cent to the end of July after posting their worst annual result last year – with 3129 and 965 sales respectively – since the turn of the century.

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