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Market Insight: Nissan aims to claw back lost sales

Trail blazed: Sales of the X-Trail only increased by 0.3 per cent last year, despite being in a growing segment and receiving a mid-life refresh.

New models, dealer relations, financial services to push Nissan Australia turnaround

Market Insight logo9 Feb 2018

By TIM NICHOLSON

- Nissan Australia is set to lock in a new model strategy targeting high-growth and entry-level segments while rebuilding relations with its dealer network, as the company looks to turn around a sales decline largely caused by the discontinuation of several models.

- Since 2013, Nissan’s sales have dropped by 26 per cent, or about 20,000 units, after posting just 56,594 new registrations last year – a figure that was down 15.3 per cent over 2016.

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