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Market Insight: New CX-5 to fuel further growth: Mazda

Aussie favourite: Mazda’s CX-5 was an instant hit with Australian consumers when launched in 2012, and the company expects the new second generation to take sales to new heights.

Mazda expects CX-5 sales to grow at solid pace despite intense competition in class

3 Apr 2017

- MAZDA Australia is expecting its just-launched second-generation CX-5 to not only maintain the sales pace of its predecessor – which has held the title of top-selling SUV in Australia for the past four years – but to increase its volume at a “solid pace”, despite the mid-size SUV segment becoming one of the biggest battlegrounds in the marketplace.

- This competition, which intensified further with the launch last week of the all-new MG GS – complete with an opening salvo of $22,990 driveway – has seen the CX-5’s share of the sub-$60,000 mid-size SUV segment erode slightly as sales also took a negative turn last year for the first time since launch in 2012, down 2.3 per cent.

Click here for full story: Market Insight: New CX-5 to fuel further growth: Mazda

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