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Market Insight: Mid-size cars fight for relevance

Pause for thought: Volvo’s new-generation prestige V60 wagon (pictured) and S60 sedan are not yet confirmed for Australia, but the company recognises the credibility and heritage the models carry with them.

Volvo, Honda maintain faith in mid-size cars amid falling sales, contracting segment

Market Insight logo28 May 2018

By TERRY MARTIN

- A variety of car companies in Australia are viewing their ongoing participation in the traditional mid-size passenger car segment with some trepidation – for good reason.
 
- Volvo, for example, has spent a considerable amount of time reviewing its involvement in the premium mid-size segment (over $60,000) with the S60 sedan and V60 wagon models – a new generation of which will be available next year – after the current series failed to live up to expectations.



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