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Market Insight: Mazda is ‘most reputable’ car company
Corporate reputation index places Mazda ahead of Toyota as Holden, Ford struggle
1 May 2017
By TERRY MARTIN
- Mazda has overtaken Toyota to claim second position overall in the 2017 Australian Corporate Reputation Index, positioning it as the most reputable automotive company at a time when the last remaining local manufacturers, Toyota and Holden, are preparing to close their factories by the end of October.
- The annual study produced by research consultancy AMR in conjunction with international research and advisory firm, the Reputation Institute, ranks Australia’s top 60 companies by revenue – as determined by the IBIS World Top 2000 Company list – and collates insight directly from consumers.
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